Fractional GTM/Strategy Entrepreneur-in-Residence Michigan State University Research Foundation (MSU Research Foundation) is part of the Global Epicenter of Mobility’s (GEM) Mobility Funder’s Network and is seeking to engage a Fractional GTM/Strategy Entrepreneur-in-Residence (EIR) to support the Mobility Funders Network, focusing on mobility-related initiatives. Description Engage as a Fractional GTM/Strategy EIR to develop and scale mobility-focused initiatives within the Mobility Funders Network. Core Responsibilities Build GTM Foundations: Design repeatable GTM playbooks, help founders identify ICPs and buyer personas, and establish pipeline management systems, CRM setup, and sales operations. Drive Revenue & Traction: Develop pricing strategies, value propositions, and competitive positioning; support deal closures with customers and partners; structure pilot programs and enterprise sales processes. Develop Strategic Partnerships: Identify and engage key industry partners for distribution and co‑development; connect founders with mobility players. Enable Scalable Growth: Guide transition from founder‑led sales to commercial teams; design KPIs and dashboards to track key growth metrics. Requirements Experience: 7+ years in sales, business development, or GTM leadership (VP Sales, CRO, Head of GTM) with proven success scaling B2B sales organizations from Seed to exit. Industry Knowledge: Strong understanding of mobility, automotive, or transportation technology ecosystems; experience with hardware‑enabled, SaaS, or deep‑tech business models; familiarity with enterprise/OEM sales cycles. Venture Expertise: Experience within venture‑backed startups; understanding of how GTM performance ties into fundraising narratives; comfort coaching technical founders through ambiguity. Skills: Exceptional communication and storytelling abilities, strong analytical mindset to translate customer data into sales insights, comfortable managing multiple companies simultaneously. Commitment 10 hours/week, hybrid (East Lansing and/or Detroit offices) Seniority level Director Employment type Contract Job function Consulting Industries Business Consulting and Services #J-18808-Ljbffr MSU Research Foundation
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